Sample project

Tapwise Plumbing

A call-first website for an emergency plumber, built to win "plumber near me" searches across the Eastern Suburbs.

Project
Website + local SEO for a plumber
Industry
Plumbing
Market
Eastern Suburbs, Sydney
Tapwise Plumbing concept design shown on desktop and mobile

The brief

A local plumber gets most jobs from phone calls, often urgent ones made on a mobile. The site has one job: make it effortless to call or book, and show up first on Google Maps in the suburbs they service.

Our approach

Call-first layout
A sticky call button, the phone number in the header and an emergency strip on every page, so a stressed customer can call in one tap.
Service pages that rank
Separate pages for blocked drains, hot water, leaks, gas fitting and emergency call-outs — each answering the questions people actually search for.
Suburb targeting
Service-area pages for Maroubra, Randwick, Coogee and nearby suburbs, matched to a fully optimised Google Business Profile.
Trust up front
Licence, insurance and upfront-pricing promises sit right under the headline, where people decide whether to call.

What is included

Built to achieve:

  • More phone calls from mobile searches
  • Map-pack visibility in target suburbs
  • Lower cost per lead from Google Ads
  • Click-to-call and sticky mobile call bar
  • Online booking request form
  • 24/7 emergency banner
  • Google Business Profile setup
  • LocalBusiness and Service schema
  • Call and form conversion tracking

This is a sample project: a concept design for a fictional business, created to show how we would approach this kind of website. Phone numbers and business details shown in the design are placeholders.

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